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AbleMaxx was contracted by Wembley Park over a six month period, under the ownership and direction of Quintain, to provide services of a specialist nature specific to the provision of a Sales & Marketing Delivery Platform for Destination Wembley. The future of Destination Wembley as a MICE platform now awaits full ongoing funding from all the asset partners.

Destination Wembley is a newly created entity, whose function is to promote ‘Wembley’ and help establish its status as a global player for major events, conferences and meetings with its state of the art facilities, on behalf of the Asset Partners & Associate Partners. AbleMaxx provided the expertise and resource to prepare to launch Destination Wembley into the marketplace, working with the onsite sales team to highlight Wembley’s key strengths as a MICE destination. Following a series of focus groups and site visits, AbleMaxx  then developed the tools for the launch and attracted interest from a number of key industry events to Wembley for potential future events.

Destination Wembley ( showcases the exciting range of venues Wembley has to offer, whether that’s for a business conference, a wedding ceremony, sporting event, or shopping experience. In total the area boasts 18,000 square metres of indoor event spaces, 1,400 hotel rooms and the capacity for 20,400 delegates. There are also 3,000 parking spaces available for event attendees.

Participating Assets are:

  • Delaware North/ Wembley Stadium connected by EE

  • Hilton London Wembley

  • Holiday Inn Wembley

  • The Drum at Wembley

  • London Designer Outlet

  • SSE Arena, Wembley

  • Wembley Park


Client Media

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