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Maxine MacPherson

Director, AbleMaxx and
Managing Partner UK, DMC Partners

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+44 7788 920775

MICE Industry Expert


Strong relationship management skills along with first hand knowledge of the industry, positions Maxine as a MICE industry expert and a well-respected leader in her field. Max, as she is known to most, has over 23 years’ experience in the UK MICE market, originating from a MICE sales & marketing background. Managing various tourism products, services and destinations over the years, she finally founded her own company AbleMaxx Ltd.

What others Say

“She practices a full ‘partnership’ philosophy… she follows through and is never affraid to tackle the big issues head on; in short, she gets it!” 

- Chris Clarke, Purple Dog Solutions

“Max has a huge amount of experience in the MICE industry and is one of the best people (and nicest) in the business”

- Amanda Edecombe, POWWOW



Mother of two young men, a step-son and a furry "princess" hound.... and with all the joy that comes with it!

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