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THE TEAM

Maxine MacPherson

Founder and Managing Director AbleMaxx 
DMCs, Venues & Destinations

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Chris Bason

Account Director UK,
Global DMC Partners

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Nicola Smith

Director of Sales - Venues Portfolio
Niche! by AbleMaxx

Destination Wembley

 

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Meet our team of MICE Industry Experts

Heidi Williams

UK Account Director - Destination DC,

the Official CVB for Washington, DC

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Nicola Alexander
UK Sales Director
Destination Toronto

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Maria Bochorova
Sales Executive
Global DMC Partners

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Laura Hoeksma
Account Manager
Destination Wembley

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FOUNDER

Maxine MacPherson | MICE Industry Expert

Maxine MacPherson

Founder and Managing Director AbleMaxx

Max, as she is known to most, has over 25 years’ experience in the UK MICE market, supported by a team that shares over 80 years of industry experience collectively. Max comes from a MICE sales & marketing background, managing many tourism products, services and destinations before representing the world’s fastest growing global destination management company of its time.

AbleMaxx was founded in 2014, establishing a portfolio of global accounts to represent in the UK MICE industry with a proven track record in business development, brand development, international business protocol, innovative communication, PR and good old fashioned sales. The AbleMaxx team offers a highly effective sales resource for event planners in the UK, offering a dedicated and reliable extension to their venue sourcing and solutions teams

 

For suppliers, AbleMaxx partners with a portfolio of respected products and services, acting as an extension to their sales & marketing teams, from global DMC brands to luxury meeting and incentive venues, destinations and CVBs. AbleMaxx is effective in increasing their brand awareness and visibility within the UK, providing sales & marketing solutions which drive results. 

 

AbleMaxx is all about communication, information and resource – and really enjoying the journey!

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