top of page
Screenshot 2024-08-14 at 17.26.48.png

THE TEAM

Maxine MacPherson

Founder and Managing Director AbleMaxx 
DMCs, Venues & Destinations

  • Email
  • Phone
  • Grey LinkedIn Icon

Chris Bason

Account Director UK,
Global DMC Partners

  • Email
  • Phone
  • Grey LinkedIn Icon
Headshot.jpeg

Nicola Smith

Director of Sales - Venues Portfolio
Niche! by AbleMaxx

Destination Wembley

 

  • Email
  • Phone
  • Grey LinkedIn Icon
Natalie Beagle.heic

Natalie Beagle

UK Sales Manager, Destination DC, the Official DMO for Washington, DC
 

  • Email
  • Phone
  • Grey LinkedIn Icon

Maria Bochorova

Sales Executive
Global DMC Partners

Close shot.jpg

Laura Hoeksma

Account Manager

 Destination Wembley

 

  • Email

Meet our team of MICE Industry Experts

FOUNDER

Maxine MacPherson | MICE Industry Expert

Maxine MacPherson

Founder and Managing Director AbleMaxx

Max, as she is known to most, has over 25 years’ experience in the UK MICE market, supported by a team that shares over 80 years of industry experience collectively. Max comes from a MICE sales & marketing background, managing many tourism products, services and destinations before representing the world’s fastest growing global destination management company of its time.

AbleMaxx was founded in 2014, establishing a portfolio of global accounts to represent in the UK MICE industry with a proven track record in business development, brand development, international business protocol, innovative communication, PR and good old fashioned sales. The AbleMaxx team offers a highly effective sales resource for event planners in the UK, offering a dedicated and reliable extension to their venue sourcing and solutions teams

 

For suppliers, AbleMaxx partners with a portfolio of respected products and services, acting as an extension to their sales & marketing teams, from global DMC brands to luxury meeting and incentive venues, destinations and CVBs. AbleMaxx is effective in increasing their brand awareness and visibility within the UK, providing sales & marketing solutions which drive results. 

 

AbleMaxx is all about communication, information and resource – and really enjoying the journey!

bottom of page