THE TEAM
Meet our team of MICE Industry Experts
FOUNDER
Maxine MacPherson
Founder and Managing Director AbleMaxx
Max, as she is known to most, has over 25 years’ experience in the UK MICE market, supported by a team that shares over 80 years of industry experience collectively. Max comes from a MICE sales & marketing background, managing many tourism products, services and destinations before representing the world’s fastest growing global destination management company of its time.
AbleMaxx was founded in 2014, establishing a portfolio of global accounts to represent in the UK MICE industry with a proven track record in business development, brand development, international business protocol, innovative communication, PR and good old fashioned sales. The AbleMaxx team offers a highly effective sales resource for event planners in the UK, offering a dedicated and reliable extension to their venue sourcing and solutions teams
For suppliers, AbleMaxx partners with a portfolio of respected products and services, acting as an extension to their sales & marketing teams, from global DMC brands to luxury meeting and incentive venues, destinations and CVBs. AbleMaxx is effective in increasing their brand awareness and visibility within the UK, providing sales & marketing solutions which drive results.
AbleMaxx is all about communication, information and resource – and really enjoying the journey!