Max, as she is known to most, has over 23 years’ experience in the UK MICE market, supported by a team that shares over 80 years of industry experience collectively. Max comes from a MICE sales & marketing background, managing various tourism products, services and destinations before representing the world’s fastest growing global destination management company of its time.

Now back into sales & marketing for a niche portfolio of luxury brands and quality service companies, Max’s extensive MICE-specific sales and marketing experience is shared amongst the team: in business development, brand development, international business protocol, consultancy and training. 

AbleMaxx offers clients direct access to an extensive database and longstanding relationships with the UK MICE industry’s key players at every level: agencies large and small, established and emerging; in-house corporate buyers and the ever growing freelance community.

A privately owned and managed sales & marketing agency, AbleMaxx acts as a UK extension of its clients’ international sales and marketing teams.