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WELL-ESTABLISHED UK REPRESENTATION FOR MICE VENUES & SUPPLIERS

CLIENTS

Global DMC Partners

Qualified network of global DMCs covering over 500 destinations

4 star meeting and event hotel with 701 guest rooms

Luxury Spanish hotel group with 5 star meeting and event venues

Boutique DMC operating in Madrid and Barcelona

The industry's most professional forums held across Europe

A collection of event venues and suppliers in easy reach of Heathrow and London

5 star luxury hotel with 465 guest rooms on Bluewaters Island

Caesars Palace_Stacked_With Locator_ENG_

New Independent Collective of Hotels for Events

Caesars Palace Dubai

Hotel Berlin, Berlin

SOFIA, Barcelona

The Don Carlos Resort, Marbella

The Oasis Hotel at The Don Carlos Resort

NICHE! By Ablemaxx

FOUNDER

Maxine MacPherson

Founder and Managing Director AbleMaxx

Max, as she is known to most, has over 23 years’ experience in the UK MICE market, supported by a team that shares over 80 years of industry experience collectively. Max comes from a MICE sales & marketing background, managing various tourism products, services and destinations before representing the world’s fastest growing global destination management company of its time.

Now back into sales & marketing for a niche portfolio of luxury brands and quality service companies, Max’s extensive MICE-specific sales and marketing experience is shared amongst the team: in business development, brand development, international business protocol, consultancy and training.

AbleMaxx offers clients direct access to an extensive database and longstanding relationships with the UK MICE industry’s key players at every level: agencies large and small, established and emerging; in-house corporate buyers and the ever growing freelance community.

A privately owned and managed sales & marketing agency, AbleMaxx acts as a UK extension of its clients’ international sales and marketing teams.

Meet the team >