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Destination DC (DDC) has selected AbleMaxx Ltd for UK MICE representation


10th October 2023 Destination DC (DDC), the official destination marketing organization for Washington, DC, has selected AbleMaxx Ltd to act as UK Representatives for the meetings, incentives, conferences & exhibitions (MICE) sector.

“The international MICE market is important to the overall economic impact of Washington, DC, said Elliott L. Ferguson, president and CEO at Destination DC. " International visitors typically comprise seven percent of total visitation but account for 27 percent of spending. That matters because visitors directly support local jobs and contribute to the quality of life for residents."

"The United Kingdom is one of Washington, DC's top-producing MICE markets," said Tara Miller, International Account Director Convention Sales at Destination DC. "Recently approved Tourism Recovery District funding allows DDC to prioritize the UK segments, from event agencies and international associations to corporations and commercial conference organizers. We're excited to retain our longstanding partner AbleMaxx in our efforts to build a diverse MICE portfolio of high-value business from the UK."

AbleMaxx has been managing Washington, DC’s annual sales mission for the past four years, introducing the Destination DC team to key MICE agencies and corporate event planners across the UK to educate the industry on the benefits of running an event in Washington, DC and the plethora of unique event venues and suppliers. ”Having managed a number of sales missions across the UK, celebrating this U.S. Capital City with the DMO, I am delighted that we can now offer event planners a local sales & marketing platform to educate and inform as well as support event enquiries for this incredible city. I love the professionalism and passion of Tara Miller, Global Account Director and Melissa Riley, Senior Vice President Convention Sales & Services DDC, and am excited that AbleMaxx will be acting as an extension to their sales & marketing team. Washington, DC offers an incredible multi-cultural vibe, diverse architecture and an abundance of remarkable event venues, suppliers and attractions for group events of all kind – it’s a very exciting destination for our segment of the industry and a wonderful addition to the AbleMaxx portfolio”, Maxine MacPherson, Managing Director AbleMaxx.

Destination DC, the official destination marketing organisation for the nation’s capital, is a private, non- profit membership organisation committed to marketing the area as a premier global convention, tourism and special events destination with a special emphasis on the arts, cultural and historic communities. washington.org.

Following two decades in sales within the meetings and incentive industry, AbleMaxx was founded by Maxine MacPherson in 2014 as a representation company for quality products, services and destinations within the global meetings & incentives industry. AbleMaxx currently promotes Global DMC Partners, Niche! by AbleMaxx portfolio of hotel venues, Destination Wembley and works in consultancy with clients such as The Meetings Space.



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