Don Carlos Marbella to Lead the Most Anticipated HotelReopening on the Costa del Sol in 2025

The legendary Hotel Don Carlos, a symbol of luxury hospitality in Marbella since 1969, will reopen its doors for the summer season of 2025 following an ambitious comprehensive renovation led by the Selenta Group. Under the design of interior designer Jaime Beriestain, the new and spectacular Don Carlos Marbella will feature 308 rooms, including an exclusive Presidential Penthouse Suite, 57 new Junior Suites, experiential restaurants, 2 beach clubs, a Tennis Center, an indoor spa, and a spectacular kids' club with a water area.

Marbella, February 2025 - The mythical Hotel Don Carlos, a symbol of Marbella's elegance and exclusivity since 1969, is set to be reborn next summer as the new Don Carlos Marbella. This iconic establishment, which has welcomed hundreds of distinguished guests over the years, is finalizing preparations to shine brighter than ever after an ambitious comprehensive renovation that will position it as the most prominent hotel reopening of the year on the Costa del Sol, reaffirming its status as an undisputed reference in the luxury hotel sector in southern Europe.

Situated in a privileged location on the Costa del Sol, Don Carlos Marbella has been, since its founding by the famous hotelier Conrad Hilton and for over five decades, an absolute synonym of glamour, sophistication, and excellence. Surrounded by lush tropical gardens with direct access to one of Marbella's best beaches, its architecture, which fuses modernity with Andalusian tradition, has witnessed unforgettable moments in the lives of its guests. Throughout its more than half-century history, the hotel has hosted renowned international figures and played a key role in the evolution and tourism development of the region, always adapting to industry trends without losing its essence and prestige. Now, with a comprehensive renovation

project driven by its operator Selenta Group, part of the portfolio of the Canadian fund Brookfield Asset Management, Don Carlos Marbella will have everything to lead a renaissance that promises to surprise a new generation of travellers and win back its loyal customers.

The transformation project aims to redefine contemporary luxury without losing the historical essence that has made it a benchmark. Renowned interior designer Jaime Beriestain, who has led the conceptualization and design of the new spaces, has drawn inspiration from the vibrant and Mediterranean essence of Marbella, combining it with a sophisticated and current style. “Contributing to the renovation of Don Carlos has been a unique opportunity to reinterpret tradition and elegance under a contemporary vision. This project is inspired by the wealth of Andalusian artisans and the Mediterranean freshness of Marbella, combining noble and timeless materials like marble and raffia in shades that evoke nature and the sea. Each piece of furniture, custom-designed by Jaime Beriestain Studio, brings a warm and welcoming sophistication. Additionally, Jaime Beriestain Living has supplied the furniture for the entire project, ensuring that each piece is true to the vision and high standards that define our work,” said Beriestain.

The reopening, scheduled for summer 2025, will bring an innovative and ambitious proposal that will position Don Carlos Marbella as a unique destination for travellers worldwide under a true hub of premium services for both leisure travellers and large event celebrations, always under a positioning that mixes luxury with the

authenticity of Andalusia. The hotel will feature 284 rooms and suites, designed to offer maximum comfort and luxury, with privileged views spanning the coast and Marbella’s mountains, as well as its emblematic gardens. Additionally, it will offer 24 Residences with one or two bedrooms, located in a more private setting, with their own pool for exclusive guest access. Its gastronomic offer will include multiple restaurants and

bars that will provide exceptional culinary experiences by renowned restaurateurs of the highest level, offering guests and visitors sophisticated local flavours and international proposals, along with two exclusive Beach Clubs, including the famous Nikki Beach Marbella, a regional reference since its opening in 2003 and

also part of the Selenta Group portfolio. Guests will also be able to enjoy an indoor spa, a sanctuary dedicated to wellness and relaxation, designed to offer a transformative experience. For families, the hotel will house a Kids' Club designed to stimulate creativity and fun for the little ones. The leisure offer will also include a modern and renewed Tennis Center, complementing an integral proposal focused on well-being and an active lifestyle.

All facilities and services will be available to non-resident guests, positioning the hotel as a reference center for the local community. The hotel will offer 17 versatile meeting rooms, all with natural light and cutting-edge technology, including 5 new rooms. With impressive gardens spanning 20,000 m² and a main hall of 1,083 m² — the largest on the Costa del Sol — with an outdoor terrace and a hydraulic platform, the hotel is positioned as a preferred option for the MICE sector in the area and the perfect venue for any type of event.According to Albert Tomás, CEO of Selenta Group, “Don Carlos Marbella is one of the most ambitious projects that Selenta Group has developed in its history. Our team, which already has experience in repositioning unique luxury assets such as Hotel Sofia 5GL and Hotel Nobu Barcelona 5GL, has worked on conceptualizing a luxury leisure center that will become the new key destination in Marbella for premium travellers, who increasingly seek an integrated experience between relaxation, leisure, and gastronomy without having to compromise on anything during their stay. Furthermore, the new concept opens Don Carlos to the local community with services such as the tennis center, spa, kids' club, or its restaurant and beach club proposals

with a carefully selected set of partners.”

The celebration of its 50th anniversary in 2019 consolidated Don Carlos Marbella as a reference of luxury and excellence, reaffirming its commitment to the future. With this ambitious renovation, it will not only reaffirm its place as one of the most emblematic hotels on the Costa del Sol but also set a new standard in luxury hospitality.